Rosemary toothpaste is a herbal toothpaste containing the fresh herbal extracts of Echinacea and Rhatany (Krameria triandra) as well as Rosemary and other high grade essential oils. It contains no detergents, artificial colouring or fluoride, and is not experimentally tested on any animals whatsoever. The pH is 8.3 - 8.9, and is suitable for children and adults alike. Rosemary Toothpaste is made with extracts of 5 different herbs Provides protection against tarter and calculus. Cleans tartar and stains with finely ground calcium carbonate, nature's safe and gentle cleanser. No sodium laurel or laureth sulfate, artificial colors, dyes, fluorides or preservatives. Contains Dr. Vogel's fresh-plant Rosemary plus other important herbs and essential oils.