In 1968, Tom and Kate Chappell left Philadelphia and corporate America to move to rural Kennebunk, Maine. As part of their goal to ""move back to the land,"" they used natural, unprocessed foods and simple, unadulterated products. Unable to find natural personal care products for themselves and their children, they decided to create and sell their own.
Just as important as what we put in is what we leave out¡Xartificial colors, flavors, sweeteners, preservatives, and animal products. For example, our toothpastes contain no saccharin, our mouthwashes no alcohol, and our soaps no EDTA.
