Dr. Janet Zand formulated this proprietary Echinacea Zinc Herbalozenge formula by combining the most popular clinically tested ingredients to provide consumers with 5 mg of Zinc and 20 mg of Echinacea for the Winter Season. A combination of natural rice sugar and natural cherry flavor makes this a great tasting, flavorful lozenge that health conscious consumers will enjoy, without the use of cane sugar, fructose, sorbitol or any artificial sweeteners.