BWC Daily Benefits Shampoo is the perfect combination of vitamins and proteins for healthy vibrant hair. Aromatherapy essential oils clean, balance and tone, restoring vitality to hair and scalp. A unique botanical complex of aloe vera, plant protein and pro-B vitamins add needed moisture, strength and body. Gentle cleansers remove impurities and styling product build-up. Your hair looks and feels soft, full and healthy. Great for frequent use. pH balanced.