BWC Moisture Plus Shampoo is the beginning of soft, silky hair that shines. Designed especially for dry and chemically-treated hair, deep penetrating plant proteins and aromatherapy essential oils strengthen and repair each hair strand. Gentle cleansers remove impurities and styling product build-up for clarity and vibrancy. Your hair will benefit from jojoba and moisturizing humectants that provide protection from chemical treatments and heat styling. pH balanced.