Every parent knows that brushing their teeth isn?t on most kids?list of favorite things to do. Short of encouraging them with toys (expensive) or candy (self-defeating), we?ve found that the best way to get kids to brush enthusiastically is to make the toothpaste taste great. We?ve discovered a way to do that without the artificial sweeteners and preservatives commonly found in other toothpaste brands. When your children brush with The Natural Dentist, you can feel confident that every ingredient in our toothpaste was chosen with their health in mind.